Building routes to customers : proven strategies for profitable growth

Peter Raulerson; Jean C. Malraison; Antoine Leboyer

Explains the powerful 'Routes-to-Market' approach for driving profitable growth. This book shows how you can use RTM to determine the optimal level of spending for each function in marketing, sales and customer service, for each market segment, product and service; and optimize your marketing mix and sales and distribution channels

MoreLess

Year of publication:	2009
Authors:	Raulerson, Peter ; Malraison, Jean-Claude ; Leboyer, Antoine
Publisher:	New York, NY : Springer
Subject:	Marketingmanagement \| Marketing management \| Beziehungsmarketing \| Relationship marketing \| Marktsegmentierung \| Market segmentation \| Produktlebenszyklus \| Product life cycle \| Performance-Management \| Performance management \| Kundenmanagement \| Beziehungsmanagement
Description of contents:	Table of Contents [external.dandelon.com]

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	XX, 196 S.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Raulerson_FM.pdf; Raulerson_Ch1.pdf; Raulerson_Ch2.pdf; Raulerson_Ch3.pdf; Raulerson_Ch4.pdf; Raulerson_Ch5.pdf; Raulerson_Ch6.pdf; Raulerson_Ch7.pdf; Raulerson_Ch8.pdf; Raulerson_Ch9.pdf; Raulerson_Ref.pdf; Raulerson_Author_Bio.pdf; Raulerson_Index.pdf;
ISBN:	0-387-79950-8 ; 978-0-387-79951-3 ; 978-0-387-79950-6 ; 978-1-282-12670-1
Other identifiers:	10.1007/978-0-387-79951-3 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014275030