Building Strong Brands Through the Management of Integrated Marketing Communications
Year of publication: |
2002
|
---|---|
Authors: | Reid, Mike |
Published in: |
International Journal of Wine Marketing. - MCB UP Ltd, ISSN 1758-6747, ZDB-ID 2159774-1. - Vol. 14.2002, 3, p. 37-52
|
Publisher: |
MCB UP Ltd |
Subject: | Integrated Marketing Communications | Brands | Performances | Survey | Australia | New Zealand |
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