Building the customer centric enterprise : data warehousing techniques for supporting customer relationship management
Claudia Imhoff ; Lisa Loftis ; Jonathan G. Geiger
| Year of publication: |
2001
|
|---|---|
| Authors: | Imhoff, Claudia ; Loftis, Lisa ; Geiger, Jonathan G. |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Data warehousing | Customer relations | Data processing | Kundenmanagement | Data-Warehouse-Konzept |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIV, 487 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-31981-3 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004607829