BUILDING THE NEW DIMENSION OF STRATEGIC CORPORATE SOCIAL RESPONSIBILITY: ENVIRONMENTAL LEADERSHIP

The paper aims to emphasize the role of environmental leadership as main option for combining the Corporate Social Responsibility (CSR) policy with the business goals and targets in order to satisfy both shareholders’ interests and social interests, in terms of profit, productivity and social awareness. Under these circumstances, the paper describes the way environmental leadership is being built and introduced in the organizational culture of a company, regardless of its size, becoming a very efficient and effective philosophy of managing people and achieving performance targets. Nowadays.