Building the service brand by creating and managing an emotional brand experience
Year of publication: |
2007
|
---|---|
Authors: | Morrison, Sharon ; Crane, Frederick G. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 14.2006/07, 5, p. 410-421
|
Subject: | Dienstleistung | Services | Markenführung | Brand management | Emotion | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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