Building Trust Between Consumers and Corporations: The Role of Consumer Perceptions of Transparency and Social Responsibility
Year of publication: |
2014
|
---|---|
Authors: | Kang, Jiyun ; Hustvedt, Gwendolyn |
Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 125.2014, 2, p. 253-265
|
Publisher: |
Springer |
Subject: | Social responsibility | Transparency | Trust | Word-of-mouth | Sustainable business |
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