Building trust with voice assistants for apparel shopping : the effects of social role and user autonomy
Year of publication: |
2023
|
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Authors: | Huh, Jennifer ; Whang, Claire Haesung ; Kim, Hye-yŏng |
Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 14.2023, 1, p. 5-19
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Subject: | Human-AI interaction | social role | user autonomy | voice assistant | voice shopping |
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