Built in social : essential social marketing practices for every small business
Jeff Korhan
| Year of publication: |
2013
|
|---|---|
| Authors: | Korhan, Jeff |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | KMU | SME | Social Marketing | Social marketing | Klein- und Mittelbetrieb | Soziale Software | Online-Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | viii, 216 pages 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (pages 195-197) and index Preface -- Introduction -- Attraction : your essential content marketing strategy -- How the social web works -- Designing your business around social -- Every business is now a media company -- Engagement : social networking and marketing -- Communities are the new markets. |
| ISBN: | 978-1-118-52974-4 ; 978-1-118-63179-9 ; 978-1-118-63189-8 ; 978-1-118-63193-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009751908