Bundle building in the arts : an experimental investigation
Year of publication: |
2014
|
---|---|
Authors: | Darveau, Jessica ; Astous, Alain d' |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 8, p. 591-603
|
Subject: | Leistungsbündel | Bundling strategy | Prospect Theory | Prospect theory | Konsumentenverhalten | Consumer behaviour | Experiment | Kultursektor | Cultural sector |
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