Bundle selection and variety seeking : the importance of combinatorics
Year of publication: |
2023
|
---|---|
Authors: | O'Donnell, Michael ; Critcher, Clayton R. ; Nelson, Leif D. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 49.2023, 5, p. 861-881
|
Subject: | product bundles | choice | offer framing effect | combinatorics | relative preferences | Leistungsbündel | Bundling strategy | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Präferenztheorie | Theory of preferences | Produktdifferenzierung | Product differentiation |
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