Bundling and Competition on the Internet - How to make a bundle on the Internet -- Winning aggregation strategies for digital competition
Year of publication: |
2000
|
---|---|
Authors: | Bakos, Yannis ; Brynjolfsson, Erik |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 19.2000, 1, p. 63-82
|
Saved in:
Saved in favorites
Similar items by person
-
Bakos, Yannis, (1993)
-
Organizational PArtnerships and the Virtual Corporation
Bakos, Yannis, (1997)
-
Bundling information goods : pricing, profits, and efficiency
Bakos, J. Yannis, (2007)
- More ...