Bundling and joint marketing by rival firms
Thomas D. Jeitschko, Yeonjei Jung, Jaesoo Kim
| Year of publication: |
2017
|
|---|---|
| Authors: | Jeitschko, Thomas D. ; Jung, Yeonjei ; Kim, Jaesoo |
| Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 26.2017, 3, p. 571-589
|
| Subject: | Marketingkooperation | Marketing cooperation | Werbung | Advertising | Wettbewerb | Competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/jems.12199 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011752350