Bundling as a new product introduction strategy : the role of brand image and bundle features
Year of publication: |
2009
|
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Authors: | Sheng, Shibin ; Pan, Yue |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 16.2009, 5, p. 367-376
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Subject: | Markentransfer | Brand extension | Innovation | Produktmanagement | Product management | Konsumentenverhalten | Consumer behaviour | USA | United States |
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