Bundling effects on variety seeking for digital information goods
Year of publication: |
2015
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Authors: | Adomavicius, Gediminas ; Bockstedt, Jesse ; Curley, Shawn P. |
Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 31.2014/15, 4, p. 182-212
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Subject: | variety seeking | digital goods | information goods | bundled goods | simultaneous choice | sequential choice | bundle cohesion | Konsumentenverhalten | Consumer behaviour | Digitale Güter | Digital goods | Leistungsbündel | Bundling strategy | Theorie | Theory | Preismanagement | Pricing strategy | Produktdifferenzierung | Product differentiation |
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