Bundling of telecom offerings : an empirical investigation in the Turkish market
Year of publication: |
2015
|
---|---|
Authors: | Üner, M. Mithat ; Güven, Faruk ; Cavusgil, S. Tamer |
Published in: |
Telecommunications policy : the international journal of digital economy, data sciences and new media. - Amsterdam : Elsevier Science, ISSN 0308-5961, ZDB-ID 752275-7. - Vol. 39.2015, 1, p. 53-64
|
Subject: | Bundling | Telecommunications | Turkey | Regulation | Consumer preferences | Türkei | Leistungsbündel | Bundling strategy | Telekommunikation | Konsumentenverhalten | Consumer behaviour | Telekommunikationspolitik | Telecommunications policy | Regulierung |
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