Bundling as a Strategy for New Product Introduction: Effects on Consumers' Reservation Prices for the Bundle, the New Product, and Its Tie-in
Year of publication: |
1995
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Authors: | Simonin, Bernard L. ; Ruth, Julie A. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 33.1995, 3, p. 219-230
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