Burger King and McDonald's : where's the spillover?
Year of publication: |
2012
|
---|---|
Authors: | Yang, Nathan |
Published in: |
International journal of the economics of business. - Abingdon, Oxfordshire : Routledge, ISSN 1357-1516, ZDB-ID 1196953-2. - Vol. 19.2012, 2, p. 255-281
|
Subject: | Burger King Holdings | McDonald's Corporation | Markteintritt | Market entry | Spillover-Effekt | Spillover effect | Unternehmenserfolg | Firm performance | Schnellgastronomie | Fast-food industry | Großbritannien | United Kingdom | 1991-1995 |
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