Business and cultural aspects of psychic distance and complementarity of capabilities in export relationships
Year of publication: |
2014
|
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Authors: | Griffith, David A. ; Dimitrova, Boryana V. |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 22.2014, 3, p. 50-67
|
Subject: | psychic distance | capability complementarity | export performance satisfaction | global marketing | Export | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing | Interkulturelles Management | Cross-cultural management | Internationaler Markteintritt | International market entry |
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