Business and social media in the Middle East : strategies, best practices and perspectives

Part 1: The Rise/Evolution of Social Media -- Chapter 1. Social Media Vs Traditional Marketing -- Chapter 2. Social Media and Corporate Social Responsibility -- Chapter 3. Emphasis on Social Media Analytics in Corporate Decision-Making -- Part 2: The Cultural Side Of Social Media in The Mena -- Chapter 4. The Role of Digital Media in the Recruitment Process in the Middle East -- Chapter 5. Impact of Social Media Usage on Mena Countries Economy -- Chapter 6. Politics and Social Media in The Arab World -- Part 3: Case Studies From the Middle East Businesses -- Chapter 8. Social Media in Higher Education, the Case of Egypt -- Chapter 9. Integration of Social Media in Lebanese News Industry, Case of LBCI.