Business anthropology : the basics

"Business Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to help address real life situations they encounter in the world. Topics covered include: - Defines applied, design and digital anthropology - Explains key research methods and approaches used in industry, government, and non-profit sectors - Investigates issues internal to an organization that assist in managing change - Covers topics like marketing communications, user experience, product development and entrepreneurship - Explains ways for organizations to partner and interact with communities, economics and politics to implement change - Discusses approaches to encourage public conversation about social issues Business Anthropology: The Basics is an essential read for students and faculty approaching the subject for the first time"--