Business architecture for niche-market enterprises
Tom S. Graves
| Year of publication: |
2015
|
|---|---|
| Authors: | Graves, Tom S. |
| Published in: |
Business architecture management : architecting the business for consistency and alignment. - Cham : Springer, ISBN 978-3-319-14570-9. - 2015, p. 271-285
|
| Subject: | Nischenstrategie | Niche marketing strategy | Geschäftsmodell | Business model | Unternehmensplanung | Corporate planning |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011318358