Business dynamics of on-premise wine trade: cases from South Korea
Year of publication: |
2015
|
---|---|
Authors: | Hwang, Jeeah ; Kunc, Martin |
Published in: |
International Journal of Wine Business Research. - Emerald Group Publishing Limited, ISSN 1751-1070, ZDB-ID 2279092-5. - Vol. 27.2015, 3, p. 239-254
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing strategy | Customer satisfaction | Competitive strategy | Wines | Psychometric/qualitative | Survey research | International business |
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