Business ethics and counterfeit purchase intention : a comparative study on Thais and Singaporeans
Year of publication: |
2013
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Authors: | Jirotmontree, Atthaphol |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 25.2013, 4, p. 281-288
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Subject: | Counterfeit | purchase intention | TPB | money ethics | business ethics | Unternehmensethik | Business ethics | Thailand | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour |
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