Objective: This paper aims to conduct qualitative research (documentary method) to explain the business expansion of Shopee Company in Thailand.Method: This article contains a systematic literature review. In addition, books and scholarly articles from EBSCO, Google Scholar, Scopus, Web of Science, and ScienceDirect were consulted for the literature and data. Included were studies that were published in English and peer-reviewed. The researcher evaluated search results, extracted data, and assessed the quality of the studies to summarise and report the findings.Result: This case study used qualitative research using the documentary method and purposive sampling that focuses on the global business expansion of the Shopee multinational company. In addition, the study aims to Identify the impact of the economic crisis, value proposition, risk management, local & global strategies, and the challenges of the worldwide business expansion of Shopee.Conclusion: TQM is one method for ensuring that projects meet the requirements of their stakeholders. The most critical success factors influencing TQM implementation. Moreover, the structured TQM dimensions consist of organization management, communication to improve quality, training and development, employee participation and recognition, and culture.Recommendation & Implication: Qualitative research, such as interviews, or quantitative analysis, such as online questionnaires, may be conducted to provide additional explanations and definitive results. By embracing technology, managers could apply the implications to better comprehend and implement strategies to improve TQM in the digital era
