Business hack : the wealth dragon way to build a successful business in the digital age

Cover -- Title Page -- Copyright -- Contents -- Preface -- Acknowledgments -- About the Author -- Introduction: My Business Journey -- Part I The Old Rules -- Chapter 1 Your Business and Products -- What is Your Business? -- The Definition of a Business -- Choosing the Right Product or Service -- Selling Information -- Taking your Product to Market -- Chapter 2 Sales and Marketing -- The AIDA Marketing Formula -- Basic Sales Techniques -- Back to Being a Kid -- The Deal-Closing Triangle -- The MPST Process for Successful Selling -- Chapter 3 Building Your Sales Machine -- Advertising ROI (Return on Investment) -- The Learning Process -- Funnels -- Conversion Strategies -- Generating Traffic -- Exposure and Engagement -- Test and Measure -- Chapter 4 The Psychology of Selling -- The Sales Mindset -- Communication -- Convincer Strategies -- Part II The New Rules -- Chapter 5 The Digital Revolution -- Anything can be Sold Online -- Online to Offline or Online to Online -- Online Business is the New Normal -- Chapter 6 Your Online Presence -- Your Websites -- Your Social Media Platforms -- Making your Social Media Feeds Relevant -- Chapter 7 The Power of Social Media -- A Closer Customer Relationship -- Managing your Online Reputation -- The Power of Viral Marketing -- Chapter 8 A Guide to Building Successful Social Media Campaigns -- Facebook -- Twitter -- Instagram -- YouTube -- LinkedIn -- Google -- The Unparalleled Power of Google and Facebook -- Chapter 9 Branding in the Digital Age -- Brand You -- Building your Brand Awareness -- Do you have a Business or a Brand? -- Turning a Brand into a Business -- How to Become a Social Media Influencer -- YouTube Stars -- Chapter 10 Cautionary Tales (Adapt or Die!) -- Blockbuster vs Netflix -- Barnes & Noble vs Amazon -- HMV vs iTunes, Spotify, Deezer, etc. -- Part III The Future Rules.