Business hybrid offerings by manufacturing SMEs : impact of servitization on internationalization of manufacturing SMEs
Year of publication: |
2023
|
---|---|
Authors: | Chatterjee, Sheshadri ; Chaudhuri, Ranjan ; Vrontis, Demetris |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 4, p. 585-611
|
Subject: | Business hybrid offering | Customers | Internationalization | Performance | Servitization | SME | KMU | Industrie | Manufacturing industries | Unternehmenserfolg | Firm performance | Globalisierung | Globalization | Leistungsbündel | Bundling strategy | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation | Geschäftsmodell | Business model | Unternehmensdienstleistung | Business services | Beziehungsmarketing | Relationship marketing |
-
Raymond, Louis, (2014)
-
Visnjic Kastalli, Ivanka, (2014)
-
Parida, Vinit, (2015)
- More ...
-
Social customer relationship management factors and business benefits
Chatterjee, Sheshadri, (2020)
-
Chatterjee, Sheshadri, (2020)
-
Usage of smartphone for financial transactions : from the consumer privacy perspective
Chatterjee, Sheshadri, (2021)
- More ...