Business implications in the subcontracting alliance life cycle : case examples from the Tunisian clothing and textile industries
Year of publication: |
2010
|
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Authors: | Kooli, Kaouther ; Wright, Len Tiu ; Wright, Adrian |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 25.2010, 5, p. 372-382
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Subject: | Lieferantenmanagement | Supplier relationship management | Lebenszyklus | Life cycle | Innovation | B-to-B-Marketing | Business-to-business marketing | Textilindustrie | Textile industry | Tunesien | Tunisia |
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