BUSINESS & INDUSTRY - Managing Customer Profitability - Companies recognize that to achieve a competitive advantage, they must be customer-focused. A large and growing body of evidence indicates that most companies have some highly profitable customers and other enormously unprofitable ones. The recognition of differences in customer profitability by senior financial managers and the use of ...
Year of publication: |
2008
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Authors: | Epstein, Marc J. ; Friedl, Michael ; Yuthas, Kristi |
Published in: |
Journal of accountancy : publication of the American Institute of Certified Public Accountants. - Jersey City, NJ : Inst., ISSN 0021-8448, ZDB-ID 2193590. - Vol. 206.2008, 6, p. 54-61
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