Business interaction between competitors – towards a model for analyzing strategic alliances
Year of publication: |
2015
|
---|---|
Authors: | Santos, Jose Novais ; Baptista, Cristina Sales |
Other Persons: | Roberta Bocconcelli, Professor Simone Guercini and Dr Håkan Håkansson, Professor (ed.) |
Published in: |
IMP Journal. - Emerald Group Publishing Limited, ISSN 0809-7259, ZDB-ID 2685755-8. - Vol. 9.2015, 3, p. 286-299
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Business relationships | Strategic alliances | Horizontal relationships | Industrial marketing | Interaction processes |
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