Business marketing
Frank G. Bingham, Jr.; Roger Gomes; Patricia A. Knowles
| Year of publication: |
c2005 ; 3rd ed
|
|---|---|
| Authors: | Bingham, Frank G. ; Gomes, Roger ; Knowles, Patricia A. |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill/Irwin |
| Subject: | Marketing | Lieferantenmanagement | Supplier relationship management | Unternehmensnetzwerk | Business network | Beschaffung | Procurement |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Extent: | XV, 475 S graph. Darst 26 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references and indexes |
| ISBN: | 0-07-285911-3 ; 0-07-111252-9 ; 978-0-07-111252-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001792058