Business marketing in France : can the case be made for "French exceptionalism" or is it just a slight variation?
Year of publication: |
July-September 2018
|
---|---|
Authors: | Akrout, Houcine ; Kaswengi, Joseph ; Valette-Florence, Pierre |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 25.2018, 3, p. 187-211
|
Subject: | B-to-B marketing | industrial marketing | France | buyer-seller relationships | Lieferantenmanagement | Supplier relationship management | Frankreich | B-to-B-Marketing | Business-to-business marketing | Marketing |
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