Business marketing in France : can the case be made for "French exceptionalism" or is it just a slight variation?
Houcine Akrout, Joseph Kaswengi, and Pierre Valette-Florence
| Year of publication: |
July-September 2018
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|---|---|
| Authors: | Akrout, Houcine ; Kaswengi, Joseph ; Valette-Florence, Pierre |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 25.2018, 3, p. 187-211
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| Subject: | B-to-B marketing | industrial marketing | France | buyer-seller relationships | Lieferantenmanagement | Supplier relationship management | Frankreich | B-to-B-Marketing | Business-to-business marketing | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2018.1488842 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011917203