Business marketing in master's programs : a part of fabric
Donald W. Barclay; Terry H. Deutscher; Mark H. Vandenbosch
| Year of publication: |
2007
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|---|---|
| Authors: | Barclay, Donald W. ; Deutscher, Terry H. ; Vandenbosch, Mark H. |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 14.2007, 1, p. 31-51
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| Subject: | Lieferantenmanagement | Supplier relationship management | Marketing | Wirtschaftshochschule | Economics department | Wirtschaftsstudium | Graduate economics education |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003507016