Business model innovation at the bottom of the pyramid : a case of mobile money agents
Year of publication: |
2021
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Authors: | Iheanachor, Nkemdilim ; David-West, Yinka ; Umukoro, Immanuel Ovemeso |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 127.2021, p. 96-107
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Subject: | Business model | Business model innovation | Digital financial services | Financial inclusion | Financial services agents | Nigeria | Geschäftsmodell | Finanzdienstleistung | Financial services | Innovation | Finanzielle Inklusion | Electronic Banking | Electronic banking | Mikrofinanzierung | Microfinance |
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