Business model innovation in mobile apps market : exploring the new subscription plans with a behavioral reasoning perspective
Year of publication: |
2022
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Authors: | Tani, Mario ; Troise, Ciro ; O’Driscoll, Aidan O’Driscoll |
Published in: |
Journal of engineering and technology management : JET-M. - Amsterdam [u.a.] : Elsevier, ISSN 0923-4748, ZDB-ID 1027164-8. - Vol. 63.2022, p. 1-14
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Subject: | Behavioral reasoning, theory | Business model innovation | Mobile apps | Partial least squares structural equation model | Subscription | Geschäftsmodell | Business model | Innovation | Partielle kleinste Quadrate | Partial least squares | Mobile Anwendung | Mobile application |
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