Business model innovation vs replication : financial performance implications of strategic emphases
Year of publication: |
2010
|
---|---|
Authors: | Aspara, Jaakko ; Hietanen, Joel ; Tikkanen, Henrikki |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 18.2010, 1, p. 39-56
|
Subject: | Geschäftsmodell | Business model | Innovation | Marketingmanagement | Marketing management | Unternehmensfinanzierung | Corporate finance |
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