Business model replication for early and rapid internationalisation : the ING Direct experience
Year of publication: |
2010
|
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Authors: | Dunford, Richard W. ; Palmer, Ian ; Benveniste, Jodie |
Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 160984-1. - Vol. 43.2010, 5/6, p. 655-674
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Subject: | Internationale Nederlanden Groep | Geschäftsmodell | Business model | Internationaler Markteintritt | International market entry | Privatkundengeschäft | Personal banking | Direktbank | Direct bank | OECD-Staaten | OECD countries |
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