Business model scenarios in mobile advertising
| Year of publication: |
2006
|
|---|---|
| Authors: | Komulainen, Hanna ; Mainela, Tuija ; Sinisalo, Jaakko ; Thtinen, Jaana ; Ulkuniemi, Pauliina |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 21516765. - Vol. 3.2006, 3, p. 254-270
|