Business models : a discovery driven approach
Year of publication: |
2010
|
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Authors: | McGrath, Rita Gunther |
Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 160984-1. - Vol. 43.2010, 2/3, p. 247-261
|
Subject: | Geschäftsmodell | Business model | Innovation | Experiment |
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