Business Models for Media Firms: Does Competition Matter for How They Raise Revenue?
Year of publication: |
2009
|
---|---|
Authors: | Kind, Hans Jarle ; Nilssen, Tore ; Sørgard, Lars |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 28.2009, 6, p. 1112-1128
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | advertising | media economics | pricing |
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