Business objectives for trade shows aimed at final consumers
Ainhoa Rodríguez-Oromendía; María Dolores Reina-Paz; Claudia Sevilla-Sevilla
Year of publication: |
2012
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Authors: | Rodríguez-Oromendía, Ainhoa ; Reina-Paz, María Dolores ; Sevilla-Sevilla, Claudia |
Published in: |
International business and economics research journal. - Littleton, Colo, ISSN 1535-0754, ZDB-ID 21436708. - Vol. 11.2012, 13, p. 1455-1462
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