Business orientation, brand image, and business performance
Year of publication: |
2008
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Authors: | Singh, Satyendra |
Published in: |
Business practices in emerging and re-emerging markets. - New York, NY [u.a.] : Palgrave Macmillan, ISBN 1-4039-7622-8. - 2008, p. 45-68
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Subject: | Wirtschaftsreform | Economic reform | Schwellenländer | Emerging economies | Betriebswirtschaftliches Ziel | Corporate objective | Marketingmanagement | Marketing management | Markenimage | Brand image | Unternehmenserfolg | Firm performance | Indien | India |
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