Business process management in an international sales and marketing organization : case study BASF Fine Chemicals Europe
Stefan Borgas ; Joachim Mühlmeyer ; Dirk Zupancic
| Year of publication: |
2004
|
|---|---|
| Authors: | Borgas, Stefan ; Mühlmeyer, Joachim ; Zupancic, Dirk |
| Publisher: |
St. Gallen : THEXIS |
| Subject: | BASF-Aktiengesellschaft | Internationales Marketing | Vertriebsorganisation | Prozessmanagement |
| Extent: | XIV, 43 S. : Ill., graph. Darst. |
|---|---|
| Series: | Thexis / Fachbericht für Marketing. - St. Gallen : Verl. Thexis. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-908545-89-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004797098