Business process reengineering von Marketingprozessen : theoretischer Bezugsrahmen und explorative, empirische Untersuchung
von Jörg Saatkamp
| Year of publication: |
2002
|
|---|---|
| Authors: | Saatkamp, Jörg |
| Publisher: |
Nürnberg : GIM, Ges. für Innovatives Marketing |
| Subject: | Marketing | Prozessmanagement | Business process management | Organisatorischer Wandel | Organizational change | Konsumgütermarketing | Consumer goods marketing | B-to-B-Marketing | Business-to-business marketing | Theorie | Theory | Deutschland | Germany | Restrukturierung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 324 S., S. [XXIII] - LIII graph. Darst. |
|---|---|
| Series: | Schriften zum innovativen Marketing. - Nürnberg : GIM-Verl., ZDB-ID 2008481-X. - Vol. Bd. 8 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Erlangen, Nürnberg, Univ., Diss, 2001 |
| Notes: | Literaturverz. S. [XXIII] - LIII |
| ISBN: | 3-933286-07-7 |
| Classification: | Marketing ; Unternehmensorganisation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001626268