Extent: | XXII, 324 S., S. [XXIII] - LIII graph. Darst. |
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Series: | Schriften zum innovativen Marketing. - Nürnberg : GIM-Verl., ZDB-ID 2008481-X. - Vol. Bd. 8 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Zugl.: Erlangen, Nürnberg, Univ., Diss, 2001 |
Notes: | Literaturverz. S. [XXIII] - LIII |
ISBN: | 3-933286-07-7 |
Classification: | Marketing ; Unternehmensorganisation |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001626268