Business research methods
William G. Zikmund
| Year of publication: |
2003 ; 7. ed.
|
|---|---|
| Authors: | Zikmund, William G. |
| Publisher: |
Mason, Ohio [u.a.] : Thomson/South-Western |
| Subject: | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method | Internet | Empirische Sozialforschung | Management | Forschung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 748 S Ill., graph. Darst 27 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-03-025817-0 ; 978-0-03-035084-9 ; 0-03-035084-0 ; 0-324-18239-2 ; 9780030350849 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001663416