Business schools' use of corporate social responsibility as a corporate marketing strategy
Year of publication: |
2010
|
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Authors: | Nielsen, Anne Ellerup ; Thomsen, Christa |
Published in: |
Contemplating corporate marketing, identity and communication. - Abingdon [u.a.] : Routledge, ISBN 978-0-415-57743-4. - 2010, p. 144-156
|
Subject: | Wirtschaftshochschule | Economics department | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Marketingmanagement | Marketing management |
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