Business strategies for enhancing quality of life in the later years
Year of publication: |
2011
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Authors: | Moschis, George P. ; Pettigrew, Simone |
Published in: |
The silver market phenomenon : marketing and innovation in the aging society. - Berlin : Springer, ISBN 978-3-642-14337-3. - 2011, p. 229-237
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Subject: | Ältere Menschen | Elderly people | Beziehungsmarketing | Relationship marketing | Lebensqualität | Quality of life | Zufriedenheit | Satisfaction |
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