Business strategies in the emerging markets
Year of publication: |
2012
|
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Authors: | Shah, Ali M. |
Published in: |
Journal of Asia Pacific business. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1059-9231, ZDB-ID 1305579-3. - Vol. 13.2012, 1, p. 4-15
|
Subject: | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing | Geschäftsmodell | Business model | Schwellenländer | Emerging economies |
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