Business strategies - Managing risk in a customer-driven economy - Risks can be managed and CMAs are, perhaps, best positioned to shed light on customer experience management in strategic, proactive organizations.
| Year of publication: |
2009
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|---|---|
| Authors: | Fawcus, Chris ; Hasan, Syed |
| Published in: |
Management : for strategic business ideas. - Mississauga, Ont : CMA Canada, ISSN 1490-4225, ZDB-ID 20723015. - 2009, p. 18-19
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