Business strategy and the management of digital marketing
Eric M. Olson, Kai M. Olson, Andrew J. Czaplewski, Thomas Martin Key
| Year of publication: |
2021
|
|---|---|
| Authors: | Olson, Eric M. ; Olson, Kai M. ; Czaplewski, Andrew J. ; Key, Thomas Martin |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 64.2021, 2, p. 285-293
|
| Subject: | Content Marketing | Digital marketing strategy | Marketing campaign | Search engine optimization | SEO | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Suchmaschine | Search engine |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2020.12.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494591