Business strategy in a semiglobal economy

Panos Mourdoukoutas

Provides both theory and strategy for operating in a semiglobal economy in which international businesses need to compete in highly globalized and highly localized markets at the same time. This book raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them

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Year of publication:	c2006
Authors:	Mourdoukoutas, Panos
Publisher:	Armonk, N.Y : M.E. Sharpe
Subject:	Multinationales Unternehmen \| Transnational corporation \| Globalisierung \| Globalization \| Wettbewerbsstrategie \| Competitive strategy \| Internationaler Wettbewerb \| International competition
Description of contents:	Table of Contents [gbv.de]

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Extent:	Online-Ressource (xv, 213 p) ill 24 cm
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references (p. 197-207) and index Contents; List of Figures and Tables; Preface; 1 Introduction: The Rise of the Semiglobal Economy; Notes; Part I The Two Segments of the Semiglobal Economy; 2 The Highly Globalized Segment; 3 The Highly Localized Segment; Part II The Portrait of the Semiglobal Corporation; 4 Vision; 5 Competitive Strategy; 6 Coordination; 7 Communication; 8 Motivation; 9 The Future of the Semiglobal Corporation; Bibliography; Index; About the Author Electronic reproduction; Available via World Wide Web
ISBN:	0-7656-1342-5 ; 0-7656-1341-7 ; 978-0-7656-1341-7
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012031469